Linkbaiting sounds something out of track right from the SEO strategy i.e. black hat SEO technique, but trust me it doest not have any negative impact. ‘Bait’ for links using whit hat techniques.
Keep your visitors and readers in your mind while writing so that you write the perfect piece for your reader. Suppose you are targeting open source CMS and you are writing on proprietary software, Microsoft technology then your readers will automatically loose interest. Your posting information should be based on real facts and figures, you can also have some controversial point that will provoke your readers to comment and share their views. Also you can have some video, pictures that will again entice more visitors by providing interactivity. You should have only one aim in mind to draw your targeted visitors, let words speak readers’ language, this will generate a vicious circle.
I am sure if you have good experience, have made research and you are up to date and of course you have knowledge of the topic you will have unique content to share. I have found that putting graphical stats, some creative content, covering all aspects of the topic covered will entertain your visitors and then select networks where you are submit your content, you can bookmark, share with your friends in communities. ‘Word-of-mouth’ is the best promotional tool for viral marketing, if the piece of information you provide is worthy it goes rotating from one to another.
Let me set an example, Wikipedia is accelerating the web world with its constant content updation, is publicly editable encyclopedia, its knowledge strategy and non-biased policy, also its reliable information base made readers of wikipedia to link to it. Bloggers, article author started linking to wikipedia and also wikipedia information is available for free to all readers. Wikipedia is a collaborative effort where anyone can contribute and since 2001 when it was created it is growing spontaneously. Here comes link baiting, readers naturally link to you without your permission and you can see lacs of sites linking to wikipedia, inbound links are increasing everyday.
Explode the bomb with viral content!!! Not necessary that all links will explode like a bomb and traffic will start pouring. A good content may be a blog posting or article that spreads using word of mouth, this starts the ball rolling.
There are 10 -15 types of link and you can bait using different link baiting strategies. I will be back with link baiting strategies with postings to come in the weeks ahead. We at web development India offers viral marketing campaigns, viral marketing programs, our viral marketing services will make your business a brand.
Wednesday, February 27, 2008
Link Baiting Strategies
Posted by Rakhi at 4:56 AM
Labels: link bait, Link baiting, linkbaiting, Viral marketing
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