Web Site Development & Website Usability

Web development is a method of developing a web site for a wide range of online activities over the World Wide Web. It includes online e-commerce site, web design, web site content management, client server application development, and web server configuration. Web development can vary from a static site (using plain HTML) to that of the most complex and dynamic web-based internet applications like ecommerce development, ERP software development or social network services using the latest languages and technologies like that of Microsoft Dynamics NAV, .NET Technologies, PHP etc.

Now days Web Development doesn’t only involves focusing on technical aspect of developing a web based application but also on the usability of the web sites. Thus, developing web based application requires skills in planning, analysis, and design in addition to web-oriented skills in representing information in a particular medium.

• Planning - It requires defining and gathering the information of the web's users, their intention, objectives, and policy.
• Analysis - It involves evaluating the regularity of information and precision. Also checking the technical structure of the web.
• Design - It is the process of creating a map or a flow chart of the navigations and of the relationships within the pages of the web and the look and feel of individual pages using Search Engine Friendly Web Development techniques.
• Implementation - It is the process of implementing the above three steps and designing pages of HTML and other technologies side by side.
• Promotion - It involves promoting your developed web site using Search Engine Optimization (SEO) techniques like Affiliate Marketing, Viral Marketing, Social Media Optimization, and Link Building etc. for general web audiences, potential users, and current users.

Usability can simply be described as the ease of which a user can interpret and respond to information. Website Usability is about building web sites based on user feedback and input and with the users' needs and goals in mind. Web Developers need to reduce confusion and make it easier for users to accomplish their goals on the site. Website Usability is a very complex area that employs many techniques and ideas but the goal is rather straightforward. The payoff is in lower support costs and a better user experience.

Following the above steps and the usability aspects of a site not only guarantee a professional design, clear and crisp, easy to navigate and quick to download site; but also a highly optimized web site w.r.t. Search Engines and users point of view.